Greatest Romance Film of All Time, Casablanca - 1049 Words

Many denote Casablanca as one of the greatest romance films of all time, but there is more beyond what is going on between the leading man and the leading lady. When an individual ponders Casablanca, they may think of the romance aspect of it, but that is only one facet of this film. Although it probably was not viewed as such at the time, Casablanca is a historical record depicting the events of World War II. This film not only shows events and situations that occurred, but shows how people felt about those incidents. There are many characters from different heritages in the film, and the actors’ portrayal of a certain type of person, whether American or Bulgarian, can give an idea as to how Americans or Bulgarians felt in real life at the time. Even though there is one American in the film, the viewer can discern how Americans were perceived by others by the acting of that one American; one is almost forced to assume that is what Americans are like since there was just that one character. Through this film, one can tell if the people who made it wanted to promote American involvement in the war; an individual can also see a portrayal of Americans and their allies during the war; there is a depiction of the nature of the war and the violence that ensued because of it; and cultural components are shown. Rick is the only American in the film, and he is quite the all-American man. To some, he would probably be considered good-looking, he’s quite successful with his business,Show MoreRelatedThe Golden Age Of Hollywood1293 Words   |  6 Pages Classical Hollywood film sprung up in the 1920s and lasted until the mid to late 1960s. This type of cinema, now know as the â€Å"Golden Age of Hollywood,† had a very specific style. It used flashbacks, continuity editing as well as â€Å"narratives structured around the goals of individual characters† (Belton 44), also known as a deadline device. Stars of that era were chosen specifically to play the individual main characters and they had more traits than less involved characters, such as launching theRead MoreThe Years, And Midnight Cowboy Won Best Screenplay1652 Words   |  7 PagesCowboy, Network, and American Beauty have one thing in common, and it’s not that they were all Best Picture films; only Midnight Cowboy and American Beauty were. What these three films have in common, is their ability to stand out in the Best Screenplay race at the Academy Awards. American Beauty and Network both won Best Original Screenplay in their years, and Midnight Cowboy won Best Adapted Screenplay. These films are still widely talked about, not only because they won these awards, but because theirRead MoreSongs That Have Stood the Test of Time and Geography1713 Words   |  7 Pagesï » ¿Part 1 Background and Identification- There are quite a number of songs that have stood the test of time and geography to remain as vital and popular today as they were when first composed. Perhaps it is because some of these songs simply transcend time and place and appeal to the core of human emotion. Who cannot feel a thrill of excitement and humanity at the finale of Beethovens 9th Symphony, or shed a tear at a favorite Christmas carol? One song that fits this transcendence is La Vie En RoseRead MoreThe Studio System Essay14396 Words   |  58 Pagesthe business. The Hollywood Studio System: A History is the first book to describe and analyse the complete development, classic operation, and reinvention of the global corporate entities which produce and distribute most of the films we watch. Starting in 1920, Adolph Zukor, head of Paramount Pictures, over the decade of the 1920s helped to fashion Hollywood into a vertically integrated system, a set of economic innovations which was firmly in place by 1930. For

Topshop Company Profile Essay - 6285 Words

Introduction Topshop is a one-stop shop for fashion conscious women. It is an innovative, British brand offering a wide product range, that is trend driven at an affordable price. With a target audience of women aged 15 to 30, particularly focusing on students, offering a 10% discount to all students who shop at Topshop. Topshop are known for their fast fashion, selling trend based pieces at an affordable price, capitalizing on being British and selling the ideology of the British it girl who is unique, stylish and out there. Selling clothing, footwear, jewelry, bags, accessories and make up all under one roof they are seen as more of a lifestyle brand that just a fashion retailer. Topshop’s mission statement sums this up soundly†¦show more content†¦In the US Arcadia has kept ownership of the brand and has opened four flagship stores in four different cities. But they originally were stocked in Barney’s Department stores in 2007 when the first Kate Moss line was released. Now they are stocked exclusively in Nordstrom department stores, with even exclusive products designed specifically for Nordstrom stores. Their online store however is probably their biggest form of international operations, with over 500,000 site views per day (Bloom Social Business) and accounting for 22% increase in sales in 2012, when the in store sales had fallen. Topshop ships to over 100 countries and the site can translate to three different languages. Shipping costs are a flat rate of 4 pounds to the UK, and 9 pounds when delivering internationally. Topshop also has released dedicated sites to certain countries, like the US (us.topshop.com) and Singapore (sg.topshop.com), where the price of clothing is in the countries dollar. Strategic Direction Topshop has multiple strategies in keeping ahead of their competition. They fundamentally believe that what sets them apart from their competitors is the fact that they are not just selling a product but they are selling an experience (Justin Cooke). You can see this notionShow MoreRelatedtopshop marketing plan1483 Words   |  6 Pageswangyt_1002@hotmail.com    TOPSHOP Marketing Plan Prepared:  [25 Dec 2013] Table of Contents 1 Marketing Plan Summary [Please complete this page last] [The marketing plan summary is a snapshot of your more detailed answers from your marketing plan. It should be easy to read and simple to follow.  ] Introduction of Topshop Business name:  Topshop Corporation Business structure:  Topshop Corporation is ownedRead MoreThe Growth Of Electric Shopping1068 Words   |  5 Pagesglobalisation market. 3. Company Profile of both organisations Topshop (Figure12, Topshop Logo and retail store) Topshop is a famous high street clothing retailer in the UK which belongs to the Arcadia Group that founded in 1964 as a fashion brand within the Sheffield branch of the Peter Robinson Ltd chain initially until 1970s. It had become a stand-alone store, and settled its flagship store on 214 Oxford Street in 1994. (Arcadiagroup.co.uk, 2016) There are more than 300 alone Topshop stores in theRead MoreUnit 12 D11273 Words   |  6 Pagesetc. Topshop is a high street fashion retailer that has been up and running since 1964 and is has successfully open 300 store across the UK, do shipments to more than 100 countries and has their eclectic British style is known all over the world. Over the years they have built a strong bond with industry insiders and in 2002 they joined forces with NEWGEN, a scheme which allowed them to foster new design talent and provide a global platform for the scene’s brightest new stars. Topshop also theRead MoreTaking a Look at the Primark Profile1332 Words   |  5 PagesPRIMARK PROFILE Primark is an Irish clothing retailer, operating in Australia, Belgium, Germany, Ireland (38 stores branded as Penny’s), Portugal, Spain, the Netherland and the U.K. The companys main base of operation is in Dublin and they are a supplementary of British food processing company ABF. Primark is first opened in June 1969 in Mary Street (Dublin). It became appreciable that more stores are needed and another four were added to the chain. Further extensionand success in Ireland commandRead MoreThe Organization Of Topshop And Successful Company2593 Words   |  11 PagesMarketing Report Topshop 2014 EC1400614 Contents Page Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 Micro Environment...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....4 Macro Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5/6/7 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8/9/10 The Marketing Mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...11/12 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..13 Introduction The following report will be focusing on the organisation of Topshop – a well-knownRead MoreTopshop Marketing Plan5356 Words   |  22 PagesMarketing Plan Executive summary This marketing plan examines the case of TOPSHOP as a UK’s fast-fashion retailer. The following marketing plan is structured according the SOSTAC framework. Topshop is operating under the parental Arcadia Group. Over the latest years, Topshop has been one of the most popular UK’s fast-fashion retailers. The company is a multinational Omni-channel fashion retailer. Topshop is well-known for its high-quality products in medium low prices. The company’s portfolioRead MoreUsing Social Networking Websites for Social Media Marketing in Fashion Industry1475 Words   |  6 Pagesin the fashion industry is a marketing style which allows brand to connect with their target audience through online outlets such as Facebook, Youtube, Blogger, Twitter,etc. The number of fashion insiders accepting social media has skyrocketed. Companies get to capture a larger target audience by becoming a part of the social media network. Since internet has become such an inexpensive and easily accessible tool, it has become an ideal platform to gain the loyalty and build consumer trust. It isRead MoreTopshop Case Study2631 Words   |  11 Pagesstudy focuses on the aspects of Top Shop and their business. Topshop is a UK leading Fashion retailer. Topshop started in 1964 in the basement of Peter Robinson, a department store in the North of England. It is part of the long standing retail force of the Arcadia Group which includes Burton, Dorothy Perkins, Miss Selfridge and Wallis. Topshop has over 300 stores across the UK and over 100 in international territories. In 1965 Topshop was given the basement of the largest Peter Robinson store rightRead MoreThe Achievement Of The Corporate Goals A Business Essay1991 Words   |  8 Pagesit means new items are always in store which allows regular shoppers can find new stock each time they visit meaning no customer will be disappointed because they will always find something new. They keep a tight vertical integration meaning the company is involved in the whole fashion cycle: Design, Production, Logistics, Sales. Staff will help in store with the rapid transformation which creates customer satisfaction because they keep a tight organisational structure allowing rapid transformationRead MoreCritical Evaluation of Topshop Corporate Weblog as E-Business Value Creation Tool2857 Words   |  12 Pagesmain sequential stages of the customer life cycle: acquisition, retention and extension (Chaffey, 2009). The first stage of customer relationship management for an organisation utilising the blogging tool for marketing purposes is therefore to profile the customer they intend to relate to. Figure 2 illustrates the stages of the customer life cycle, a proposition to bear in mind throughout the marketing process, as it is generally considered that retaining 5 per cent of customers can boost profitability

Belonging An Individual’s Interaction with Others Free Essays

Social interaction is an essential part of any relationship; it is the determining factor for one’s perceptions of the society around them and their own identity. Relationships are initially built upon mutual interests and acceptance and this is closely linked with one’s innate desire to be able to affiliate with a group or another individual. Both these ideas are explored in the ‘Namesake’ by Jhumpa Lahiri and the picture book: ‘The Lost Thing’ by Shaun Tan. We will write a custom essay sample on Belonging: An Individual’s Interaction with Others or any similar topic only for you Order Now Lahiri explores the importance of shared values and experiences in a relationship for it to prosper rather than the need for social interaction. This notion is shown through the relationship Ashoke and Ashima forge throughout their life. Despite having an arranged marriage, without having known each other beforehand, Ashoke and Ashima form a powerful emotional bond during their married life. Throughout the book, the interaction between Ashima and Ashoke is somewhat limited in speech but their bond is shown through emotive passages instead. An example of this is when Ashima tries on Ashoke’s shoes; this action is a symbolic harbinger of how well they both ‘fit’ together over the years. Furthermore, the quote: â€Å"Eight thousand miles away in Cambridge she has come to know him† illustrates how the challenges of being migrants together and the mutual experiences in America and in India serve to strengthen their conjugal ties. Their relationship, hence, is an intuitive one instead of one where verbal communication is needed. The ostracism experienced by one unable to interact with others is shown in ‘The Lost Thing’ by Shaun Tan. The lost thing is an anomalous creature in a bureaucratic society searching for a place to fit in. However wherever it goes, it is met with an apathetic attitude from the citizens. The citizens of this society are so innately obsessed with practical outcomes that they have lost all sense of creativity and even conversation for the sake of conversation. Tan illustrates the austerity of this world by depicting it with rigid angles and an overall sepia tone. However one boy forms a relationship with the lost thing out of pity and tries to find its home. The boy provides food, shelter and care to the lost thing and these simple actions fuel their temporary feelings of belonging. Their relationship is encouraged by the need to fulfill an action; in this case-finding the lost thing its home. The brevity of their relationship is highlighted by the abrupt separation of the two: â€Å"It seemed as good a time as any to say goodbye to each other. So we did. † The objective language and the truncated sentence demonstrate the brief and conditional nature of their bond. Once the condition was fulfilled, the need to belong was abated. This shows the necessity of interaction in creating a sense of belonging; had the citizens of the society acknowledged the presence of the lost thing, the lost thing may have remained there. Lahiri also goes on to demonstrate how social interaction can lead to one’s compromise of their identity. Gogol is a prime example of this; as a child of migrants, Gogol is confronted by two different cultures and feels he must be one or the other. As Gogol’s relationship with Maxine develops, we see him conform to Maxine’s standards, hiding his Bengali identity: â€Å"She is surprised to hear certain things about his life: that all his parents’ friends are Bengali, that they had had an arranged marriage, that his mother cooks Indian food every day, that she wears saris and a bindi. .. ’But you’re so different; i never would have thought that’. He is not insulted, but he is aware a line has been drawn all the same†. To be a part of Maxine’s life, Gogol realises that he has to live her way of life; the American way. This compromise of identity led to even more confusion on Gogol’s behalf and in the end, as he starts to embrace his heritage, he rejects Maxine and her life. This shows how one’s perceptions of identity are crucial in determining and maintaining relationships with others. The need for conformity in the society of ‘The Lost Thing’ in order to gain acceptance is shown by Shaun Tan. As the boy takes the lost thing around town, it is taken to the boy’s home. There, it takes up a huge amount of space and is impossible to ignore, however the parents of the boy do not even glance at it. Another instance where this lack of acknowledgement is shown is when the lost thing stands in line of banal, grey citizens. The lost thing clearly stands out as it is big, red and round, but no one notices it. Tan uses this confining imagery as a way to effectively convey the segregation between society and the lost thing. The lost thing is unable to integrate itself into the society as it is both unable to conform to the dull criterion of the society and unable to gain acknowledgment of its presence. The shunned lost thing finds no admission into this society where the citizens do not dare stray from their quotidian routine for fear of exclusion. There is a place in this society that odds things are taken o: â€Å"The Federal Department of Odds and Ends† with the motto â€Å"sweepus underum carpatae†. At the end of the book, the lost thing does not find its home but it does find a place where its individuality is accepted. The boy even goes as far as saying â€Å"I mean, I can’t say that the thing actually belonged in the place where it ended up. In fact, none of the things there really belonged. They all seemed happy enough though, so maybe that didn’t matter . † Consequently, what is shown here is that social interaction is needed, no matter what form of interaction, to gain a feeling of acceptance. Ultimately, social interaction is inherent in all aspects of belonging. It is the basis of all relationships and also a factor for one’s self perception of identity. This complex process is vital for one’s mental and physical health as it challenges the barriers in place that one automatically establishes in a new setting. The ‘Namesake’ by Jhumpa Lahiri and ‘The Lost Thing’ by Shaun Tan explore the ways in which social interaction can affect relationships and identity which in turn affect one’s perceptions of belonging. How to cite Belonging: An Individual’s Interaction with Others, Essay examples

Transatlantic Slave Trade and the Effects free essay sample

Trade and the effects on the American economy Transatlantic Slave Trade The Transatlantic slave trade is a Wrenching aspect of the history of Africa and America (Colon Palmer). The transatlantic slave trade transported African people to the New World. It lasted from the 16th to the 1 9th century. Slavery has had a big impact on African culture. The Africans were forced to migrate away from everything they knew, culture, heritage and lifestyles (Captive Passage). Coupled with they were faced with racism and overcame life- threaten situations everyday.Nevertheless the Africans preserved and arrived tremendous conditions. Even though the slave trade was horrible it still contributed to the economy of the Americas-New World and Africa. The journey to the economy can be discussed through Africa before and after the slave trade, slavery within Africa, products produced, and many more. Slavery is a form of forced labor in which people are considered to be the property of others. Slavery was prominent all over the world before the transatlantic slave trader but the Atlantic slave trade is remembered as an account of horrible history in the African culture and even America.In the 15th century the Atlantic slave trade began. The journey to the Americas is another act of perseverance of the Africans, for who survived. The journey started in Africa where slaves were cram into very small boats. Usually the ships were divided into three platforms decks, which were only five feet apart. One each of these decks slaves were assembled similar to how books are arranged on a shelf. Needless to say the ships were very cramped and confined. In addition the slaves were shackled together by their feet and hands.Only those women who did not pose a threat could go without shackles, and children nearly never wore shackles. In such terrible conditions t is estimated that 1 00 million slaves survived the journey, and 40 percent of slaves who boarded the slave ship died before reaching the Americas (Captive Passage). After a long journey to the Americas the slaves who survived were usually sent to the southern colonies for labor. Most of which had no idea of the life they would have in America. The slave trade was a forced journey from the African coast to the Americas. It is the taking of freedom, suffering- extreme basically survival of the fitness. It symbolizes loss of African descent homeland, familiar places and identity (Captive Passage 53). The Atlantic slave trade was the largest forced migration. It began in the 15th century and was the staple of human interaction. It was launched specifically to provide labor to the European colonies, North America, South America and the Caribbean. In the 1 5th century Europeans were creating colonies all over the world, as they expanded colonies in the New World they realized their was more labor needed to supply needed goods.In the beginning the Europeans brought over indigenous people to provide a work force. But, the indigenous people were unreliable, most of them died from disease brought over from Europe and they lacked experience. As a result the Europeans resorted in Africans. Africans were excellent workers; they often had experience of agriculture and keeping cattle. Also they were used to the hot climates and resisted diseases. All characteristics making them better than the indigenous people. The Europeans now having a source of work force had the first Africans to arrive in North America during 1526 in Cape Fear, North Carolina (Captive Passage).The purpose of the slaves coming to America was purely economic. There was a constant problem on early America, shortage of labor. Between 1526 and 1793, about 5 million slaves reinserted into America (Google Books). In 1793 the demand for slaves increased as the creation of the Cotton Gin by Eli Whitney became prominent in American economy. The slaves were very useful in providing labor, but they also were a good source of trade. The slaves were sold for various items, such as gold, ivory, pepper, beeswax and many more. The Africans were the source of labor in the Americas from the 15th to 19th century.The Europeans starting the Atlantic slave trade affected both America and Africa. In term of how Africa was affected it affected their society greatly. The big lose that the Africans faced was population, it is estimated that about 50 million Africans were lost, and the majority of Africans lost were strong, fit individuals. Population was also lost through those who fled the country to escape being capture. Africans relied a lot on contact with the outside world to get needed goods but that ended. Not only did they lose many people but those who were in Africa were looked upon as inferior.Africans were seen as a source for cheap labor, and blacks soon got the title of being less intelligent than others. Overall society had the biggest impact, tribal wars became frequent sighting for each others slaves, and laws were changed, making slavery punishable. But people usually did not follow those rules because they were attracted by the economic advantages that came with it. Africans felt very insecure in their own dwellings. On the other hand the Atlantic slave trade did not have that much of a negative impact in the Americas. The slavery help contribute to the development of economy to diversity in the New World.The bringing of Africans to the Americas provided the country with more blacks. But unfortunately life was harsh for the Africans, but they did provide n increased amount of labor that helped the economy. Section 2 Before the Europeans arrived in Africa, Africa had a very highly develop society. They had many different religions, language, complex institutions, cities, and advanced technology. They were growing basic plants and breeding animals. Also throughout Africa there were industrial advancements such as mining and agriculture, herding. Gold was a big economic item for Africa.Camel Caravans revolutionized trading. They could carry more and heavier items over a long distance. Clearly Africa had developed a complex society, which was soon all taken away. Slavery had an extreme impact on the African- American culture. This treatment is not solely just because of their treatment in the New World. There was also destruction of their culture, removal from heritage, and their inability to communicate as slaves, all plagued the African- American culture in the New World. They were separated from their families, and cultural items such as drums. Which were used to communicate.Also the Africans had a lost of identity, their real names were ignored by slave masters, in result the masters gave the slaves created names. Not only was everything taken away he Africans, were not allowed to perform their homeland rituals or practice their own religion. Everything was part of their life was no longer a part of their life. Section 3 In the 15th century the Atlantic slave trade rise in the country of, Africa. Europeans at first went to Africa to trade for gold but, as they expanded there colonies into the New World they needed more people in the work force.Spaniards had introduced slaves to the Europeans, Europeans took the opportunity and saw that slavery Was Very helpful, to provide for them. The slave trade changed the Africans perspective of economy. The Africans used o fight for gold but now, they compete to see who got the most slaves to produce to the slave trade. Even though those who dealt the slaves were greatly helped by it, the slaves them selves they became knowledgeable about what was happening and started to run trying to escape. The slaves were just another source of money, contributing to the economy.The Atlantic slave trade changed the idea of all Africans. The citizens became less interested in gold but instead human commerce, capturing and exporting slaves. The Africans stopped trading goods other than slaves which resulted in people focusing all there attention to the European commerce. The Atlantic slave trade commercialese Africans economy, prevented them from creating a system of capitalism and industrialization. The African slave traders became obsessed with goods the Europeans give them in exchange for slaves.Most common goods exchanged for slaves were, gunpowder, brandy, cloth, glassware, salt and iron. The Africans were obsessed with the goods but the slaves they were trading for them were mostly men. The demographics were affected greatly, concept of family changed and family roles changed due to the lose of men. The women were forced to do male task in business and economy. The gained amount of women in the economy was a bad thing because they were very inexperience and they mostly focused on how to improve their home economic conditions instead of the whole countries economic condition.